Shop Front display

The following are some displays that I put together with my boss for the new mothers day campaign at the kitchen ware store that I work in. There were key products and brands that needed to be a focus but because the store is a franchise, there was more flexibility in what we could do and work with.

This is a table which I get to redo later as its being replaced with an outdoor furniture setting. For now its a tea party featuring a certain crockery range and cupcakes from a store nearby. The Easter eggs are left over from a guessing competition we had a few weeks ago! I have slowly been eating them with the help of customers.

A display cubby of 'enchante' crockery. Such beautiful pieces! 

This is what you see as you walk into the shop. Theres a cabinet identical behind where the photo is taken from. It also is full of candels. You cant see much detail here so I posted a photo below of one bay.

I made those flowers myself from tissue paper. 

This is the front window! Kitchen Aid is of course the star of the mothers day campaign so I chose the colours to match the posters behind them. I'm actually quite proud of my display in this window :) the colours are really nice and its so simple and I see people stopping to look often, which is of course what we want!

Above is the second window. I'm less proud of this one, its not as simple and eye catching as the other. 

Working in retail when its a change of campaign is actually quite challenging. There are so many rules with presentation to follow. The store has certain display styles that it wants so that all stores have a continuous experience. I enjoy trying to push those rules though, as bad as it is to admit, my boss encourages me to try and think up new ways to promote products and brands!

Until my next break from procrastination, Ellen xx